BMGT: Company and Industry Research: Getting Started



Researching a Company or Industry

Related Guides

What's in This Guide?

This guide will help you research publicly-traded companies and lead you to information on company profiles, SWOT analyses, corporate executives, primary competition, financial data, stock reports, and other useful starting points.

Chipotle Mexican Grill, Inc. will be used in all of these examples within this guide.

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When performing database searches, be aware that some companies might have alternate spellings, i.e. Walmart and Wal-Mart or Kroger and The Kroger Co.

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