Company Profiles provide a general overview, including:
Identifying the ticker symbol for your company is extremely helpful for locating information in Business Source Complete.
Google Finance is an excellent tool for identifying ticker symbols. Use the link below, start typing the name of your company, and discover this valuable piece of information.
Watch the video tutorial below and learn how to use Business Source Complete to find MarketLine company profiles, which also include a SWOT analysis.
Get acquainted with the sources of information and methodology used to create Company Profiles in Business Source Complete:
The Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is a useful business tool. The information it provides can illuminate strategic opportunities to explore, as well as provide a realistic context for uncovering weak areas that your competitors might exploit for their own gain. Having the information to manage and eliminate potential weaknesses is a serious step in the right direction for any company.
