The Executive Summary starts with your business idea. It should not simply be a statement of "An HVAC Business" or "A service business." Write out what your business idea is. Be sure to answer these questions:
- How would you describe your business idea?
- Will this business work?
- How is it different from other businesses of the same type?
- Who will your customers be?
You must ask yourself: How will my business fit with my personal life and how will my personal life and philosophy affect my business?
- Starting and running your own business takes a lot of time.
- How will my business and family life blend?
- Do I have the persistence and patience necessary to be a business owner?
- Am I convinced that I am exactly the right person to own this business?
- Do I have the commitment necessary to put aside other interests to focus my energy on this business?
- Will you hire employees to take some of the administrative burden from you to permit a balance of work and life?
- Know what your work and personal goals are, and be sure to evaluate them regularly.
- Who are the people in my life that will support my endeavor?
- What weaknesses do I have that may get in my way when I start this business?
- Do I have the financial reserves to carry me until I am profitable?
- Article to illustrate the need for work/life balance:
Key Points to Remember
- Your Executive Summary is a summary of all key sections of the Feasibility Study. Therefore you will write it LAST.
- While the Executive Summary is written last so that it hits all the hightlights of the study, it is presented FIRST in the document.
- Your Executive Summary should be no more than one page in length.
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