BMGT: HVAC - An Entrepreneurial Business Plan: Executive Summary

The Executive Summary starts with your business idea. It should not simply be a statement of "An HVAC Business" or "A service business." Write out what your business idea is. Be sure to answer these questions:

• How would you describe your business idea?
• Will this business work?
• How is it different from other businesses of the same type?
• Who will your customers be?

You must ask yourself: How will my business fit with my personal life and how will my personal life and philosophy affect my business?

• Starting and running your own business takes a lot of time.
  • How will my business and family life blend?
  • Do I have the persistence and patience necessary to be a business owner?
  • Am I convinced that I am exactly the right person to own this business?
  • Do I have the commitment necessary to put aside other interests to focus my energy on this business?
• Will you hire employees to take some of the administrative burden from you to permit a balance of work and life?
• Know what your work and personal goals are, and be sure to evaluate them regularly.
  • Who are the people in my life that will support my endeavor?
  • What weaknesses do I have that may get in my way when I start this business?
• Do I have the financial reserves to carry me until I am profitable?

• Your Executive Summary is a summary of all key sections of the Feasibility Study. Therefore you will write it LAST.
• While the Executive Summary is written last so that it hits all the hightlights of the study, it is presented FIRST in the document.
• Your Executive Summary should be no more than one page in length.