MASS 2240: Fundamentals of Massage Therapy Practice: Library Resources

Resources on business and demographic research for the Fundamentals of Massage Therapy Practice class.

Business Source Complete

Use the database Business Source Complete by clicking the above link or going to https://library.cscc.edu/businesssource. You can search this database for terms like massage therapy or sports massage to see articles from business industry publications. 

Finding Consumer Information in Mergent Intellect

For information on the massage industry and specific companies, use the database Mergent Intellect by clicking the link above or going to https://library.cscc.edu/mergent.

Steps for finding consumer demographics in Mergent Intellect: 

1. Access database. Login may be required if working off campus.
2. On the homepage, click Demographics under the main search bar.
3. Enter the desired county, city, or ZIP code, then click Search for Demographics.
4. Select desired reports, enter your email address in the text field, then click Build Files. You will receive an email from Intellect Administrator (reportbuilder@mergent.com) with your selected reports. 

 

Library Research Guides

Local Demographics

The Columbus Region

The Columbus Region website provides data on local demographics, infrastructure and area industries. You can also access resources for Columbus entrepreneurs and startups.

Finding Target Markets in Reference Solutions

For lifestyle research on target markets, use the database Reference Solutions by clicking the link above or going to https://library.cscc.edu/RefUSA.

Steps for finding target market research in Reference Solutions: 
1. Access database. Login may be required if working off campus.
2. On the homepage, click U. S. Consumers/Lifestyles.
3. Click the tab for Advanced Search.
4. In the left column, click Metro Area under Geography.
5. Choose your state from the Select a State dropdown.
6. Choose your city from the list.
7. In the left column, click Lifestyles.
8. In the Lifestyles box in the center of the page, click to expand the Health/Diet/Fitness category, then select General Health & Exercise.
9. Click the green View Results button in the right column.
10. Click the Charts button to see consumer information.

 

The following video demonstrates the process for finding target market data in Reference Solutions. 

Finding Industry Information in Mergent Intellect

For information on the massage industry and specific companies, use the database Mergent Intellect by clicking the link above or going to https://library.cscc.edu/mergent.

Steps for finding industry data in Mergent Intellect: 

1. Access database. Login may be required if working off campus.
2. On the homepage, click Industry under the main search bar.
3. Search by NAICS code or US SIC. You can type the word "massage" and select the US SIC code 72990201 - Massage parlor, or enter the NAICS code 812199, Other personal care services.
4. Click the name of a company in the results list to see its financial details, number of employees, CEO, and other information.