Library: Marketing: Find Articles

Suggested Journals Online

Marketing Theory
Marketing Theory publishes articles covering any aspect of theory, including strategy, consumer behavior, new product development and more.
The Journal of Interactive Marketing
Serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments.
Journal of Consumer Marketing
Written by practitioners, consultants and marketing academics and is edited for marketers who desire further insight into how people behave as consumers worldwide.
Psychology & Marketing
Publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.

Research Databases

Academic Search Complete
Index, abstracts, and full text articles for many scholarly publications covering all academic areas of study. For help with using Academic Search Complete, watch this brief video tutorial.
Business Source Complete
Index, abstracts, and full text covering scholarly business publications.
Factiva
A global news and business information service.
- Limited to 3 Simultaneous Users
Nexis Uni
Provides news, cases, law reviews, company profiles, and other full-text articles. Also includes the LexisNexis Company Dossier module.

The Database Doesn't Have Full Text for My Article. Now What?

During your search, you may encounter times when the full text (PDF or HTML) of an article is not available in the database. Follow these steps to see how you may locate an electronic or print version of your article:

If PDF Full Text and HTML Full Text are unavailable, click on the button in certain databases to locate print copies in Columbus State's library or electronic copies in another database, such as the Electronic Journal Center.
If you know the name of the journal in which the article appears, search the Electronic Journal Finder to see if the journal is available online in one of the research databases.
If the article is not available at Columbus State's library or electronically through the research databases, search the OhioLINK catalog for print holdings at nearby college or university libraries.

More Library Journals

The Library's collection of electronic journals is extensive, with over 200 marketing related titles available. Titles cover topics including advertising, creativity, public relations, sports marketing, and social marketing.

Browse electronic marketing journals at the following link:

Electronic Marketing Journals

Marketing: Find Articles

Remote Access

Suggested Journals Online

Research Databases

The Database Doesn't Have Full Text for My Article. Now What?

More Library Journals