The Library's collection of electronic journals is extensive, with over 90 titles available. Titles cover topics including advertising, creativity, public relations, sports marketing, and social marketing.
Browse electronic marketing journals at the following link:
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A fully peer reviewed specialized academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. Marketing Theory publishes articles covering any aspect of theory, including strategy, consumer behaviour, new product development and more.
Serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. Focus on leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.
Written by practitioners, consultants and marketing academics and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behavior. Understanding consumer behavior is the key to creating effective marketing strategies.
Publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.
During your search, you may encounter times when the full text (PDF or HTML) of an article is not available in the database. Follow these steps to see how you may locate an electronic or print version of your article:
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