BMGT: Company and Industry Research: Competition

Segments & Countries of Competition

Chipotle Mexican Grill, Inc. competes internationally. Pizzeria Locale is a subsidiary company owned by Chipotle Mexican Grill, Inc. Direct competitors vary depending upon the product.

Two (2) Key Product Segments:

Tacos & Burritos (Chipotle)

Competitors:

  • Jack in the Box, Inc. (Qdoba Mexican Grill)
  • Yum! Brands, Inc. (Taco Bell) 

Pizza (Pizzeria Locale)

Competitors:

  • Pizza Inn Holdings, Inc.
  • Domino's Pizza, Inc.

Main Countries:

  • United States
  • United Kingdom
  • Canada
  • France
  • Germany

Sources Consulted:

Finding Key Competitors

Reference Solutions Database

The Reference Solutions (formerly ReferenceUSA) U.S. Businesses database provides access to listings of area businesses, which is helpful in determining possible local competitors. Users can search company information based on industry by keyword/SIC/NAICS, and then further limit results by ZIP codes or mile-radius to determine competitors in the area of interest. Data provided includes company size, location, sales volume, business history, sales, and expenditures. The heat map is a great option to visually locate potential competition. 

Global Strategy

To learn about global strategy, try the following:

  • Review Chipotle's website
  • Analyze news articles
  • Digest press releases
  • Read shareholder materials  

Key Search Terms

  • Innovation
  • Growth Strategy
  • Mergers and Acquisitions
  • Partnerships
  • Emerging Markets
  • Globalization
  • Competitive Advantage 

Multiple Industries

Large companies can be involved in multiple industries. Key competitors can differ depending upon which industry a particular division of a company is servicing.

Privacy & Confidentiality StatementLibrary Code of Conduct