BMGT: HVAC - An Entrepreneurial Business Plan: Executive Summary

Business Idea

The Executive Summary starts with your business idea. It should not simply be a statement of "A HVAC Business" or "A service business". Write out what your business idea is. Be sure to answer these questions:

  • How would you describe your business idea?
  • Will this business work?
  • How is it different from other businesses of the same type?
  • Who will your customers be?

Personal Fit

You must ask yourself: How will my business fit with my personal life and how will my personal life and philosophy affect my business. 

  • Starting and running your own business takes a lot of time.
    • How will your business and family life blend?
    • Do I have the persistence and patience necessary to be a business owner?
    • Am I convinced that I am exactly the right person to own this business?
    • Do I have the commitment necessary to put aside other interests to focus my energy on this business?
  • Will you hire employees to take some of the administrative burden from you to permit a balance of work and life?
  • Know what your work and personal goals are, and be sure to evaluate them regularly.
    • Who are the people in my life that will support my endeavor?
    • What weaknesses do I have that may get in my way when I start this business?
  • Do I have the financial reserves to carry me until I am profitable?
  • Article to illustrate the need for work/life balance : 

Key Points to Remember

  • Your Executive Summary is a summary of all key sections of the Feasibility Study. Therefore you will write it LAST.
  • While the Executive Summary is written last so that it hits all the hightlights of the study, it is presented FIRST in the document.
  • Your Executive Summary should be no more than one page in length.  

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